Bamigo - Scalable Fashion E-commerce

High-traffic ready fashion e-commerce by Hatimeria.

About the client

Bamigo is a sustainable fashion brand focused on everyday clothing made from bamboo. The idea was simple from the start: create comfortable, long-lasting basics that are good to wear and responsibly made.

Bamigo sells directly to customers across Europe. From the very beginning, the brand focused on international growth, performance and long-term scalability.

Our partnership started in early 2015 - when Bamigo was just an idea. Hatimeria has been Bamigo’s e-commerce and technology partner ever since.

Old version of the Bamigo website.

Challenges

Bamigo was not launching a typical online store. It was building a new D2C brand from scratch, with no room for technical mistakes.

The most important challenges included:

Building a scalable e-commerce platform from day one
Supporting international sales with correct currencies and localization
Avoiding downtime during high-traffic marketing campaigns
Growing the brand while continuously improving UX and performance
Maintaining stability during rapid growth

One early issue had a direct business impact: some international customers saw prices displayed in an incorrect currency instead of their local one, which reduced trust and conversions.

The biggest stress test came in 2016, during a TV campaign around the Olympic Games, when 5,000 - 10,000 users entered the store at the same time.

Our actions

Hatimeria worked as a long-term e-commerce partner, responsible for both technology and performance.

Our work included:

Building the Bamigo store from scratch on Magento 1
Migrating the platform to Magento 2 as the business grew
Providing and managing hosting and infrastructure
Fixing and optimizing multi-currency and localization logic
Preparing the platform for peak traffic and TV campaigns
Delivering multiple redesigns, improving UX without disrupting sales

Before major campaigns, Hatimeria focused on performance, stability and scalability so marketing growth never turned into technical risk.

Results

Thanks to Hatimeria’s long-term support and continuous optimization, Bamigo achieved:

A stable international e-commerce platform built for growth
Successful TV campaigns without downtime
Increased customer trust and conversion through correct pricing
A future-proof Magento 2 setup ready for further scaling
One consistent technology partner for over 10 years

Instead of rebuilding the platform every few years, Bamigo was able to grow on a solid foundation.

Customer Review

Working with Hatimeria delivered a scalable fashion e-commerce platform.

Freek Rijken

CEO

“Hatimeria has been with Bamigo from the very beginning. They built our e-commerce platform from scratch and helped us scale it safely over the years. Even during high-traffic TV campaigns, the store stayed stable and performed exactly as needed.”