MODIVO & eobuwie - Page response time tmproved by over 50%

About the Client

Our client includes the brands MODIVO and eobuwie.

The MODIVO Group, formerly eobuwie SA, is one of the largest fashion e-commerce players in Central and Eastern Europe.

Its portfolio consists of two brands: eobuwie - a platform for footwear, handbags, and accessories, MODIVO - a fashion platform featuring clothing products from top brands.

The Group operates in 16 markets and is growing rapidly. It has over 49 brick-and-mortar stores in Poland, the Czech Republic, Romania, Latvia, and Slovakia, combining online and offline sales as part of its omnichannel strategy.

The eobuwie app has been downloaded over 20 million times, while the MODIVO app has surpassed 7 million downloads.

Challenges

MODIVO and eobuwie set business goals focused on delivering real benefits:

✅ Improve search engine visibility to increase organic traffic and attract more customers.

✅ Optimize conversion rates to more effectively turn visitors into buyers and boost revenue.

✅ Meet Core Web Vitals requirements to enhance user experience, search rankings, and gain a competitive edge.

In e-commerce, where user experience is crucial for online store success, websites not only had to look good but also perform smoothly. The challenge was to attract more customers while ensuring users on older devices had the same high-quality experience. The end result was improved conversion metrics.

What are Core Web Vitals?

Core Web Vitals are a set of metrics introduced by Google to measure the quality of user experience on your website, including:

• LCP (Largest Contentful Paint): Fast content loading keeps visitors engaged.

• INP (Interaction to Next Paint): Quick interactions make the site more user-friendly.

• CLS (Cumulative Layout Shift): Stable visual elements prevent layout shifts during browsing.

Optimizing these metrics translates into significant business benefits: increased website traffic, more user clicks, and noticeable revenue growth. This makes the store more visible, improves customer engagement, and generates higher profits.

Competitor Comparison:

Source: rumvision.com

Steps Toward Effective Online Store Optimization

• We collaborate with UX, Marketing, Design, technical teams, and SaaS vendors to quickly enhance site performance.

• Hatimeria, as an authorized Shopify partner, offers ongoing store optimization, even in a SaaS model.

• We regularly monitor results and implement simple, cost-effective quick wins for a rapid ROI.

• We focus on minimizing costs while maximizing results.

• Hatimeria takes full responsibility for the entire process, ensuring the expected outcomes.

• Tangible benefits: across all three projects, Hatimeria achieved significant improvements with under 50 developer hours – fast results at low cost.

Our Work

Hatimeria carried out a range of activities for the MODIVO and eobuwie brands, focused on web performance optimization and technical support.

Key actions included:

• Configuring analytics and reporting tools (GTM, GA4, etc.) to maximize performance and error response speed.

• Segmenting users based on device performance to better understand customer experience.

• A/B testing to assess the impact of third-party scripts (e.g., Clarity, Hotjar) on performance.

• Analyzing, presenting, and supervising the implementation of performance fixes.

• Introducing monthly reports with key business metrics such as:

• Organic traffic,

• Conversions on lower-end mobile devices,

• Correlation between site performance and business results.

• Supporting systematic performance issue resolution.

• Hatimeria was responsible for operational and technological tasks, providing analytical support and implementing tech optimizations. The goal was to improve website performance and functionality.

Our Results After 6 Months of Collaboration:

Since the implementation of the recommended improvements and optimizations, both brands have experienced steady growth in traffic and user engagement. More people visit the websites, stay longer, and most importantly – make purchases.

MODIVO and eobuwie websites now run faster and offer more intuitive navigation.

Key Achievements:

eobuwie

• Page response time improved by over 50% – INP dropped from 730 ms to 325 ms due to an enhanced analytics layer.

• Now, 52.6% of users experience fast page performance, compared to the previous 35.9%.

• At the same time, the percentage of users facing very slow loading times dropped by 18.6%.

MODIVO

• Page response time (INP) improved by 31% – from 452 ms to 311 ms.

• Currently, 56.7% of users experience a fast website, up from 45.7% previously.

• The percentage of users with very slow experiences dropped by 9.3%.

Conversion rates on slower devices are now closer to the average for faster devices.

Core Web Vitals for MODIVO.pl:

Source Q3 data: rumvision.com

Core Web Vitals for eobuwie:

Source Q3 data: rumvision.com