DeeZee - 20% higher rankings, better performance

53% better responsiveness and 20% higher Google rankings - how Hatimeria boosted DeeZee's performance in 6 months

About the client

Our customer is a brand: DeeZee

DeeZee was established in 2004. It is a brand created by Dominika Żak for women. Since 2004, DeeZee is also a thriving multibranding platform. It's also a huge social media community with a reach of more than 2 million followers.

DeeZee is one of the most popular fashion brands in Poland, loved for its fashionable and affordable style. As the brand grew, DeeZee realized that their online store needed some improvements. DeeZee needed a powerful, scalable e-commerce platform to effectively handle traffic growth and improve customer conversions. To achieve these goals, they decided to partner with Hatimeria.

Challenges

DeeZee has set key business goals:

Improve search engine visibility to increase organic traffic
Optimize conversion rates to maximize revenue
Passing Core Web Vitals metrics as a key component of the strategy, essential for improving user experience and site performance.

In the e-commerce industry, where user experience is key to the success of an online store, the site had to not only look good, but also run smoothly. The challenge was to attract more customers and ensure that users on lower-priced devices had as good an experience as others. The end result was an increase in conversion rate.

What are Core Web Vitals?

Core Web Vitals are a set of metrics introduced by Google to measure the quality of user experience on your website, including:

-LCP (Largest Contentful Paint): Fast loading content helps people stay on your site.

-INP (Interaction to Next Paint): Fast response makes your site more user-friendly.

-CLS (Cumulative Layout Shift): Stable visual elements prevent screen elements from jumping around.

Optimizing these metrics results in more traffic, clicks and increased revenue!

Core Web Vitals of competitors for comparison:

DeeZee UX score: 94% - the best score among competitors.

LCP - the best result among competitors

INP - the best result among competitors

CLS - second result among competitors

Steps to successfully optimize SaaS online stores

We work with UX, Marketing, Design, technical teams and SaaS providers to quickly improve site performance.
Hatimeria, as an authorized partner of AtomStore, Shopify, offers continuous store optimization even in the SaaS model.
We regularly review results and implement simple, low-cost solutions (quick wins), resulting in a quick return on investment.
We take care to minimize costs and maximize results.
Hatimeria takes full responsibility for the entire process, so you are guaranteed to achieve the desired results.
Concrete benefits: Hatimeria achieved significant improvements by engaging developers for a total of less than 50 hours - quick results at a low cost.

Our work

Hatimeria carried out a number of activities for DeeZee in the areas of website performance optimization and technical support.

The most important are:

Configuration of analytical and reporting tools (GTM and GA4)
Training for developers to identify and prioritize performance issues
User segmentation by device performance
A/B testing for performance impact of third-party scripts (e.g. Clarity, Hotjar)
Analysis, presentation and supervision of the implementation of improvements
Introduce a monthly report with key business indicators such as:

a) Organic traffic b) Conversion on lower-performance mobile devices c) Site performance correlation with results

Support in systemic resolution of performance problems
Hatimeria was responsible for operational and technological tasks. It offered analytical support and implemented technological optimizations. The goal of the activities was to improve performance and functionality.

Core Web Vitals passed

source: RUMvision

Our results after 6 months of cooperation:

Since implementing these improvements and optimizations, DeeZee has seen a steady increase in traffic and engagement. More people are visiting the site, staying longer, and most importantly, making purchases.
The DeeZee store is now faster and easier to navigate.

DeeZee's top results:

20% higher average positions in Google year-on-year for DeeZee
The site now meets the requirements of Core Web Vitals (passing CWV metrics) significantly improving user experience:
LCP improved by 34%, dropping from 2.42 seconds to 1.6 seconds, which means faster loading of key page elements.
INP dropped by 53%, from 423 ms to 200 ms, providing better responsiveness.
CLS improved by up to 96%, decreasing from 0.46 to 0.02, eliminating element shifts and ensuring visual stability.

Customer Review

The cooperation with Hatimeria brought quick and impactful results in the optimization of the DeeZee brand website.

Maciej Marchwicki

CEO

"For DeeZee, a key achievement was passing the Core Web Vitals indicators, which improved SEO results and user experience. In addition, the INP index dropped by 53%, providing a much better responsive site. Hatimeria has effectively increased the performance of our website in a short period of time."