+Shop by MarketNation - Hyva Magento Transformation

About the Client

+Shop by MarketNation is a USA-based, purpose-driven e-commerce platform that enables individuals and organizations to raise money through everyday shopping. Their customers can create dedicated affiliate stores, known as +Shops, to support causes of their choosing. It takes less than 5 minutes. Money is donated to the verified nonprofit organizations or to schools. What sets +Shop apart is its mission-first approach: every purchase supports a clearly communicated cause, creating an emotionally engaging and impactful shopping experience.

All +Shops are aggregated at Shop with purpose, but their true power lies in being part of a unified, distributed +Shop Network that extends across the internet.

An organization’s +Shop can live on shopwithpurpose.com, be embedded directly on the organization’s website, and/or be shared across its social channels. No matter where it appears, the nonprofit or school benefits simply by promoting its +Shop to its shopper community.

Organizations can even use QR codes to seamlessly convert in-person traffic into online +Shop engagement and support.

Founded to empower grassroots fundraising, +Shop is designed to grow alongside its users. The company values transparency, scalability, and ease of use, aiming to make social impact accessible to everyone through simple e-commerce tools.

##Challenges

When the USA-based +Shop’s team first approached Hatimeria, they were facing a difficult reality. Their vision was strong, their mission was clear - but the technology was holding them back. The platform was slow, fragile, and nearly impossible to scale. Behind the scenes, the codebase was hard to maintain, the design felt outdated, and shopkeepers - those at the heart of +Shop’s mission - couldn’t operate independently.

They had a dream: to let anyone easily create an online store to fundraise for a cause. But instead of empowering users, the platform demanded constant admin support and struggled to keep up with growing demand. The architecture - based on 200 Magento store views - was stretched to its limits. It was time for a transformation.

+Shop came to Hatimeria based on the trusted recommendation of e-commerce Technology Leader - Geoff Douglas, a long-time partner who knew we could deliver what others couldn’t: a fresh start, done right.

Our Actions

The first step was a comprehensive audit. Hatimeria’s experts dug deep into the Magento installation, examining everything from frontend performance to backend structure. What we found confirmed the team’s frustrations: two themes built on Luma running in parallel, logic scattered in the wrong files, and poor development practices that made even small updates risky.

We proposed a clean break - a full migration to Hyva Theme, the high-performance alternative to Luma that’s built for speed, simplicity, and growth. As a certified Hyva Gold Partner, Hatimeria led the end-to-end transformation:

1. Clean Codebase Setup – We launched a fresh Magento instance and created a single Hyva-based theme to replace both existing Luma themes.

2. Frontend Rebuild – All key components were rebuilt using Hyva’s lightweight stack, including Alpine.js and Tailwind CSS, enabling smooth animations and faster rendering.

3. Scalable +Shop Model – We helped the team move away from store views and create a scalable architecture to support unlimited +Shops without performance degradation.

4. Empowering Shopkeepers – We redesigned the +Shop creation flow to be self-service, allowing users to launch their own stores without admin help.

5. Cause-Based Features – Custom banners and CTA sections now highlight the supported cause on every page, reinforcing the emotional connection.

6. Modern Checkout Experience – Products in the cart now display which +Shop they support, and users can switch causes directly before completing a purchase.

7. Performance Overhaul – Legacy code and Magento UI components were removed, speeding up load times and improving the user journey across all devices.

Results

The transformation was a game-changer. What started as a fragile and fragmented platform is now a sleek, stable foundation ready to scale.

• For developers, onboarding became quicker and far less painful. The codebase is clean, modern, and easy to understand.

• For designers, Hyva and Tailwind enabled rapid iteration and consistent branding.

• For shopkeepers, launching a new +Shop is now intuitive and independent - no more emails to the admin team.

• For customers, shopping feels faster, more personal, and directly tied to the cause they support.

New directions

These changes were a great base for the next steps of +Shop’s development. They are growing rapidly, and they are investing in new features. +Shop has started cooperation with new brands, but also, they started investing in their own coffee brand, Good Deed. At first, +Shop was focused on donations to schools. Now you may donate to the nonprofit organization of your choosing. They make sure that the organization that receives money is a verified charity. The main focus remains on charity, but there is also a profit branch. Influencers can use +Shop to raise money and to promote themselves.

We’ve been working on different onboarding flows, cash donations, organization verification, and enhancing the purchase flow to handle the unique business logic. These changes wouldn’t be possible without recreating the +Shop base, cleaning up the codebase, and rethinking the way causes are created. We’ve been with them on all steps, and we are sure there is more to come.

Business Value

Hatimeria delivered more than just code. We rebuilt the +Shop foundation store. We enabled growth. We improved usability and brought clarity to the platform’s mission.

With Hyva, +Shop is now ready to scale and ready to onboard thousands of new users.

Looking to upgrade your ecommerce platform? Want better performance, scalability, and modern UX? As a Hyva Gold Partner, Hatimeria delivers tailored solutions with proven results.