Tactile Audio Furniture - Performance-Driven Shopify Upgrade

How Hatimeria Helped a Premium Design Brand Increase Sales by 55%

About the client

Tactile Audio Furniture is a premium interior design brand that transforms a deep passion for music into handcrafted audio furniture. Each piece is designed to celebrate vinyl collections and high-quality sound, combining functionality, craftsmanship, and emotional storytelling.

Founded by Shaun Beall, Tactile began as a small backyard workshop and evolved into a globally respected brand. The company has been recognized by Forbes and is loved by music lovers, designers, and celebrities around the world. The brand operates at the intersection of design, music, and premium e-commerce, offering products built to last for years rather than mass-produced trends.

As Shaun Beall shared in Forbes:

“A music collection is a profoundly rich and personal roadmap of our life experiences and relationships. Our mission is to design functional audio furniture that makes your music look as good as it sounds.”

For Tactile, music and design are deeply personal. Their products are built to last for generations.

Why did Tactile Audio Furniture decide to work with us?

Tactile Audio Furniture came to Hatimeria through a recommendation from our long-term partner, Parag at Unific. Unific is an e-commerce integration platform that connects Shopify and other leading e-commerce systems with HubSpot CRM, enabling seamless data flow and automation between sales, marketing, and operations.

The client was looking for a Shopify e-commerce partner who understands both premium interior design brands and scalable technology. The goal was to improve performance and Core Web Vitals without compromising the brand’s identity.

Challenges

The challenge was not Shopify itself, but how the store had evolved over time:

A custom-built theme that was difficult and risky to maintain.
Even small changes could cause bugs, long debugging, or break existing features.
Poor product and collection structure, making daily admin work slow and inefficient.
Performance issues affecting Core Web Vitals, SEO, and user experience.
The need to keep Shopify apps working without disruption.

From a business perspective, Tactile needed a Shopify store that:

was easy to manage by non-technical teams
delivered strong performance and met Google’s Core Web Vitals standards
could scale without growing technical debt
maintained the premium look and emotional value of the brand

Our actions

Hatimeria simplified and rebuilt the Shopify store to make it faster, easier to manage, and ready to scale without losing its premium look.

- Theme migration

Switched from a custom theme to Shopify Prestige, simplifying the setup and improving performance and stability.

- App integrations

Hatimeria integrated and validated Shopify apps, ensuring full compatibility with the new theme:

APO Product Options – for managing product options and variants
Boost AI & Search – for fast product search and filtering
Stockist Store Locator – for showing physical retailers on a map

All integrations were implemented with performance and UX best practices in mind.

- Data cleanup & structure

Rebuilt product and collection architecture based on Shopify best practices, making daily admin work easier and improving SEO readiness.

- Go-live & monitoring

The new store launched in November 2025 with ongoing monitoring of performance, Core Web Vitals sessions, and sales from day one.

Results

The impact of Hatimeria’s work was visible almost immediately after launch.

The business results:

More sessions, with users spending more time exploring the store
More orders, thanks to a smoother path from browsing to purchase
+64% sessions and +55% total sales in the last 30 days
+53% sessions and +21% total sales in the last 90 days
Higher revenue, supported by improved site performance
Improved Core Web Vitals, delivering a fast and stable experience on both mobile and desktop
A stronger SEO foundation, ready for long-term organic growth

Most importantly, Tactile Audio Furniture now has a Shopify e-commerce platform that supports growth, while retaining its craftsmanship, premium design, and emotional connection to music.

Want to scale your premium interior design e-commerce on Shopify?

Talk to Hatimeria and see how we turn performance into revenue.

Customer Review

Working with Hatimeria delivered fast, measurable improvements to Tactile Audio Furniture’s Shopify store.

Shaun Beall

Founder

“Hatimeria helped us transform our Shopify store into a platform that finally supports our growth. After the launch, we saw more traffic and a clear increase in sales. Our store is now faster, easier to manage, and our brand still looks and feels premium.”