12/06/2020

Grow With PWA

Writer: Małgorzata Petlińska-Kordel

Topic Developer: Michał Wujas

The time has come for Hatimeria to join blogging IT brothers. To be perfectly honest we must admit we have been thinking about our blog for ages. There were always more important issues: new clients, demanding projects, again new clients. Ideas flew away, topics drowned in the daily river. But now here we go and are paddling! Starting with the field we really love: Sales x PWA.

Numbers Never Lie

This year Black Friday hit a new record. According to Adobe Analytics data, consumers spent $9.0 billion, an increase of 21.6% y/y. Also Cyber Monday beat last year’s sales with the peak $10.8 billion sales, an increase by 15.1% y/y.

The year 2020, even considering the mess we have been in for a few months, is going to be a game-changing year for ecommerce. As a consequence of social distance, obligatory masking and sanitizing of all areas, it seems that in many branches online will replace traditional shopping.

However, making an effort to truly summarize Black Friday 2020, there were many cases where websites crashed, problems with page speed, pages loading or email confirmations. Even only one of those issues may result in lost sales. Therefore, every self-respecting company should roll out the red carpet before Black Week as the main indicator which shows our business to life or death.

PWA: To The Rescue

Classic websites are monoliths like pictures from Paint. If there is one and complete crashdown, sometimes as a consequence of small-non-important reasons, all you can do is just observe, whistling in the dark, how everything's going to the dogs. To avoid such disappointing situations and also accurately prepare your store for next year's sales, it may be beneficial to consider investing in PWA.

6 Straightforward Reasons to Choose PWA

1st: PWA vs Crash

In a PWA environment there could be a crash too, indeed. The fundamental difference is in a software architecture - in PWA all components are divided, scaled and easy to turn off without any impact in other functions. It means that e.g. CMS could be dead but front-end don’t get injured - products pages, cart etc. will be still working very well.

2nd: PWA vs No Network

PWA could work offline. Customers could make offline purchases which synchronize with the backend when the network will be turned on. You can also prepare a simplified version where customers will not be able to buy anything until they connect to the internet but they could view your products. After the network turns back on, customers can return to the product they viewed. You are able to communicate with your customers independently of the speed and quality of customers' networks.

3rd: PWA vs Traffic Jump

During Black Friday (also Black Week) even the best ecommerce could slow down. The traffic is several hundred times larger, the number of views skyrocket as well as customers' interest and engagement. PWA allows you to manage all functions easily: truncate or turn off particular modules to maintain basic duty of ecommerce: sale.

4th: PWA vs Stock Management

I guess normally you don’t have big stocks - who wants that? Challenge to big stock management covers all functions in your ecommerce. High traffic on a server influence on stock synchronization in a different way than standard. The page may show the product is available but only after the customer tries to add it to cart it verifies the stocks on the server. It is a typical situation when ecommerce starts to crash. In PWA the server may work slower and there is a possibility that the quantity will be different. But ecommerce is still working! The client will always find the proper quantity at the checkout.

5th: PWA vs Progressivity

Front-end affects the performance of the store as a whole on back-end. PWA is the concept that you are progressively improving the website. It's commitment to display the product page, current price, add to cart, opinions etc and turn off all the functions one by one at the drop of a hat if necessary. What if suddenly there is a problem with page performance, because too many people are on the page? In PWA it is easier to turn off redundant-now sections e.g. comments or cross-selling.

6th: PWA vs Server Load

The last but definitely not least: in PWA the resource heavy part - browser - is on the client side, not your ecommerce hosting side. Much of the work is done by the client's browser, not your website - it is a colossal facilitation for ecommerce, isn’it? Elvis has left the building.

Would you like to know for what kind of ecommerce the PWA is the best solutions? See you in our next post on our blog.

Contact with: Michał Wujas