Page Speed Optimisation
More specifically, improved loading time of your webshop is money - your money.
Time is money
There are numerous articles and researches proving without any doubts that fast websites convert much better. We have checked that thesis on ecommerce websites of our customers many times and we can guarantee this statement is always true. We have been optimizing loading time for our customers for the last 12 years which made us aware of every single aspect that could help to make your website faster.
Eyerim.com is European-leading glasses company that understand not just how speed important is - but how you can growth by improving the UX experience of your customers.
Conversion rate increased by 40%!
One of our clients noted an enormous Conversion Rate increase (40%!!!) on mobile devices once we accelerated his website’s loading time from 3,2 to 2,2 seconds. We find this result really incredible! Year by year we have been observing the impact of website speed optimization on conversion rate and very often we were simply stunned by the results we got. Based on wide research performed on not only our customers - it can be assumed that 1-second improvement in page speed load should bring approximately 7% of revenue growth on average.
Unfortunately, this trend cuts both ways. The probability of bounce increases 32% as page load time goes from 1 second to 3 seconds. Although it depends on the industry, this diagram shows how to increase a website's average bounce rate with the page load time close to 4-4,2 seconds for a few years in a row.
Customers’ demands regarding the speed are growing rapidly what means a speed that was generating a satisfying conversion rate a few years ago - today is often not acceptable at all.
It basically means a lack of action can set your business back!
Advantages of improving webpage speed
Page speed affects revenue
Conversion Rate impact is obvious - if your website generates 200.000 a day - a 1-second improvement in page speed should bring you a monthly revenue growth by almost half a million.
Increase a returning customer rate
Customers reporting dissatisfaction with your website’s performance are less likely to buy from that same website again!
Improve customer experience
Google bumps up faster web-pages in its search results - it is not a secret. A 1-second delay of page load time has been shown to cause a loss of 11% in organic traffic.
Build the trust
Calculate your possible revenue growth by improving your store speed
User Experience by:
ImprovedConversion Rate by:
Bounce Rate by:
PossibleRevenue Growth is:
How we do it?
Best results are by connecting all three areas that can impact page loading time: hosting, backend, and frontend. Hatimeria Team consists of Frontend, Backend and DevOps specialists that are able to take care of every of these aspects. After optimization is done - dedicated QA team will also make sure web-page is not just faster - but are doing what they were supposed to do ;)
We share our experience
5 quick wins for ecommerce website frontend performance
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