Article Teaser
Szymon, Frontend Developer

By Szymon

June 30, 2023

How to increase revenue by choosing the right technology (Alpine.js and Tailwind CSS)

The performance of a website and adherence to Core Web Vitals (CWV) can have a direct impact on the revenue of an e-commerce store. Here are a few reasons why they are crucial.

Conversions and Sales

A fast and responsive website contributes to better conversion rates. Studies have shown that a faster website leads to higher chances of completing a transaction. If a store's website performs smoothly and loads quickly, users are more inclined to make a purchase, resulting in increased revenue.

User Experience

An efficient website enhances the user experience. Fast page loading, responsive interactions and smooth navigation make users more satisfied and engaged with the store's offerings. Positive user experiences are vital for customer loyalty, repeat purchases and positive recommendations, ultimately impacting revenue growth.

Search Engine Rankings

Google has prioritized page quality and user experience, and metrics included in CWV, such as Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS), are now considered in their ranking algorithm. Optimizing a website based on these metrics can influence its search engine position. Improved search rankings can drive more organic traffic, leading to greater visibility for the store and potential revenue growth.

In conclusion, the performance of a website and adherence to Core Web Vitals are critical for the success of e-commerce stores. Enhancing website speed and user experience can result in increased conversions, improved customer loyalty, better search engine visibility and, ultimately, revenue growth. Therefore, it is worth investing in website performance optimization and monitoring Core Web Vitals metrics to ensure positive user experiences and achieve e-commerce success.

If you are curious about how your website performs and by how much you are able to increase revenue by optimizing your store, use the calculator below.

Calculate your possible revenue growth by improving your store speed

Enter the URL and check your possibilities

User Experience by:


Conversion Rate by:


Bounce Rate by:


Revenue Growth is:



Hyva is a theme for Magento-based online stores which offers a collection of styles and functionalities. It stands out as a popular choice due to its focus on performance and responsiveness.

With a performance-optimized approach, the Hyva theme incorporates various built-in features and optimizations. This ensures rapid page loading, smooth interactions and an overall positive user experience. It specifically utilizes Alpine.js and Tailwind CSS as frontend technologies, further enhancing its performance capabilities.

Hatimeria has successfully implemented the Hyva theme for several projects. Across all of these implementations the performance has consistently been excellent, allowing us to effortlessly meet Core Web Vitals requirements and deliver fast loading times, improved conversion rates and an enjoyable user experience.

A new approach to Magento 2 frontend: Hyvä Themes

Why I should invest in implementing Hyva instead of optimizing Luma

CMS Pages With Page Builder And Hyva

What are Alpine.js and Tailwind CSS?

Alpine.js and Tailwind CSS are two web development tools that can be used to enhance the functionality and design of websites.


Alpine.js is a specific JavaScript framework that has gained popularity for its lightweight nature and ability to enhance web pages with interactivity and dynamic behavior. Unlike larger frameworks such as Vue.js or React, Alpine.js offers a more streamlined approach. It emphasizes a declarative syntax that seamlessly integrates with your existing HTML markup.

By using Alpine.js you can effortlessly create interactive elements, efficiently handle user interactions and dynamically update website content. This framework is especially advantageous for developers seeking a straightforward and efficient solution to incorporate interactive features into their web pages, without the need for extensive learning or complex setup.

AlpineJS – JavaScript solution in Hyvä Themes

Tailwind CSS

Tailwind CSS is a utility-first CSS framework that provides a collection of pre-built CSS classes that can be used to style your website. Unlike traditional CSS frameworks that come with pre-designed components, Tailwind CSS focuses on providing a set of utility classes that allow you to rapidly build custom designs. With Tailwind CSS you can easily apply styles to various elements, such as buttons, forms and grids, by combining different utility classes. It gives you flexibility and control over the design process while maintaining consistency throughout your website. Tailwind CSS also provides responsive design utilities, making it easier to create websites that adapt well to different screen sizes.

Why should you consider using them?

Simplified Development

Both Alpine.js and Tailwind CSS simplify the development process by providing intuitive and straightforward solutions. They have minimal learning curves and are easy to integrate into existing projects, allowing developers to work more efficiently.


Alpine.js and Tailwind CSS are designed to be lightweight and optimized for performance. They encourage writing clean and minimal code, which reduces the overall file size and improves website loading times.


Tailwind CSS offers a highly customizable approach to styling, allowing developers to create unique designs that match their brand and requirements. It provides a wide range of utility classes that can be combined to achieve the desired visual effects.

Developer Experience

Both tools have active communities and extensive documentation, making it easier for developers to find resources, tutorials and support. They also promote best practices and modern web development techniques.


In the public Optimizely repositories (foundation, Alloy), we can observe that Optimizely for frontend technologies adopts jQuery, Bootstrap, and SCSS styles. While these technologies yield satisfactory performance results, incorporating performance-impacting elements such as Google Analytics, additional tracking, and cookie banners can hinder website speed and hinder compliance with Core Web Vitals. This outcome depends on the users' devices (CPU and network capabilities). Consequently, the website may become slow and fail to meet the Core Web Vitals criteria. To address this challenge, we have made the decision to construct our store with Optimizely, utilizing Alpine.js and Tailwind CSS. This combination ensures excellent performance, scoring 90+ on various devices, particularly on mobile platforms, even when incorporating analytics tools. As mentioned earlier in this article, performance significantly influences the revenue of your online store. Therefore, it is crucial to prioritize and select the appropriate technologies. Our recommendation is to use Alpine.js along with Tailwind CSS.


Optimizely as an alternative to Adobe Commerce

Why is it worth upgrading Optimizely CMS to the latest version 12?

Why is it so fast?

The Optimizely backend in the current version (12 for CMS and 14 for Commerce) is based on .net 6, which is a modern and fast platform. If we add a minimal amount of javascript and CSS styles to an efficient and fast backend, we will have a very fast online store. Alpine.js is a lightweight (14.1kB) JavaScript framework, Tailwind is a static analysis of the code and only styles that are used are added to the CSS file.


In conclusion, Alpine.js and Tailwind CSS work well in Magento and Optimizely-based stores. It's worth noting that they are not the only way to achieve good performance, as there are many other solutions available. If you are curious about the technologies and would like to learn how you can configure them to be ready to go, here is the article. If you want to see the demo and these technologies in action, don't hesitate to contact us!

Would you like to innovate your ecommerce project with Hatimeria?

Szymon, Frontend Developer

Football and Optimizely enthusiast. Able to conjure up goals not only on the pitch but also in a FIFA game. He is an Optimizely-certified developer and Fifa-certified player. When he's not delivering top-notch programming, he can be found in the gym honing his skills and training for the next game.

Read more Szymon's articles

Interested in something else?


Meet the team

Learn more about company and the team.

Join Us

Join us

Make an impact on your career.